[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.duave.cz\/jak-ziskat-zakazniky\/#Article","mainEntityOfPage":"https:\/\/www.duave.cz\/jak-ziskat-zakazniky\/","headline":"Jak z\u00edskat z\u00e1kazn\u00edky?","name":"Jak z\u00edskat z\u00e1kazn\u00edky?","description":"K tomu, aby podnikatel\u00e9 jak\u00e9hokoliv druhu prosperovali nebo se alespo\u0148 dr\u017eeli nad vodou, pot\u0159ebuj\u00ed tito, aby u nich z\u00e1kazn\u00edci utr\u00e1celi adekv\u00e1tn\u00ed mno\u017estv\u00ed finan\u010dn\u00edch prost\u0159edk\u016f, co\u017e garantuje efektivitu takov\u00e9ho podnik\u00e1n\u00ed. Ov\u0161em takov\u00e9 z\u00e1kazn\u00edky je t\u0159eba nejprve nal\u00e9zt a potom p\u0159esv\u011bd\u010dit, aby se uvolili k obchodn\u00edm transakc\u00edm. A to neb\u00fdv\u00e1 \u010dasto snadn\u00e9. Obzvl\u00e1\u0161t\u011b pak u podnikatel\u016f provozuj\u00edc\u00edch","datePublished":"2020-08-05","dateModified":"2023-06-14","author":{"@type":"Person","@id":"https:\/\/www.duave.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.duave.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/014a645f9f16d49aceddb25e316448c724bd78e7db0ee7a34c29417d5ca39ef1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/014a645f9f16d49aceddb25e316448c724bd78e7db0ee7a34c29417d5ca39ef1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"duave.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.duave.cz\/wp-content\/uploads\/img_a385859_w4452_t1598517125.jpg","url":"https:\/\/www.duave.cz\/wp-content\/uploads\/img_a385859_w4452_t1598517125.jpg","height":0,"width":0},"url":"https:\/\/www.duave.cz\/jak-ziskat-zakazniky\/","about":["Internet"],"wordCount":421,"articleBody":"   K tomu, aby podnikatel\u00e9 jak\u00e9hokoliv druhu prosperovali nebo se alespo\u0148 dr\u017eeli nad vodou, pot\u0159ebuj\u00ed tito, aby u nich z\u00e1kazn\u00edci utr\u00e1celi adekv\u00e1tn\u00ed mno\u017estv\u00ed finan\u010dn\u00edch prost\u0159edk\u016f, co\u017e garantuje efektivitu takov\u00e9ho podnik\u00e1n\u00ed. Ov\u0161em takov\u00e9 z\u00e1kazn\u00edky je t\u0159eba nejprve nal\u00e9zt a potom p\u0159esv\u011bd\u010dit, aby se uvolili k obchodn\u00edm transakc\u00edm. A to neb\u00fdv\u00e1 \u010dasto snadn\u00e9. Obzvl\u00e1\u0161t\u011b pak u podnikatel\u016f provozuj\u00edc\u00edch sv\u00e9 \u017eivobyt\u00ed p\u0159es internet.  Jak sehnat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky zde? K tomu je zapot\u0159eb\u00ed v prvn\u00ed \u0159ad\u011b \u201ab\u00fdt zadob\u0159e\u2018 s internetov\u00fdmi vyhled\u00e1va\u010di, n\u00e1stroji, kter\u00e9 v podstat\u011b rozhoduj\u00ed o tom, kter\u00fd web se bude t\u011b\u0161it vysok\u00e9 n\u00e1v\u0161t\u011bvnosti a kter\u00fd ne. A to t\u00edm, na kter\u00e9 pozici se ten, kter\u00fd web p\u0159i zad\u00e1n\u00ed vyhled\u00e1van\u00e9ho v\u00fdrazu objev\u00ed. A samoz\u0159ejm\u011b je k \u00fasp\u011bch\u016fm v takov\u00e9m podnik\u00e1n\u00ed zapot\u0159eb\u00ed i funguj\u00edc\u00ed reklama, je\u017e se star\u00e1 rovn\u011b\u017e zna\u010dnou m\u011brou o to, aby na dan\u00fd web n\u00e1v\u0161t\u011bvn\u00edci m\u00ed\u0159ili a utr\u00e1celi zde. A jak zm\u00edn\u011bn\u00fdch p\u0159edpoklad\u016f pro \u00fasp\u011b\u0161n\u00e9 podnik\u00e1n\u00ed na s\u00edti dos\u00e1hnout? Skv\u011blou volbou je v p\u0159\u00edpad\u011b t\u011bch, kdo sv\u00e9 podnikatelsk\u00e9 aktivity realizuj\u00ed v Praze nebo Brn\u011b, reklama zvan\u00e1 PPC. Tedy typ reklamy, u n\u00ed\u017e jej\u00ed objednavatel neplat\u00ed za pouh\u00e9 zve\u0159ejn\u011bn\u00ed, ale v\u00fdlu\u010dn\u011b za prokliky, tedy za to, kolik lid\u00ed tato reklama p\u0159im\u011bje k \u010dinu a na dan\u00fd web p\u0159ivede. Pro Brno PPC existuje a i Praha PPC vyu\u017e\u00edv\u00e1, a kdo z podnikatel\u016f na tuto mo\u017enost vsad\u00ed, m\u016f\u017ee po\u010d\u00edtat s t\u00edm, \u017ee se ve zm\u00edn\u011bn\u00fdch m\u011bstech prosad\u00ed v internetov\u00fdch vyhled\u00e1va\u010d\u00edch jako Google \u010di Seznam a z\u00edsk\u00e1 tak po\u010detnou n\u00e1v\u0161t\u011bvnickou z\u00e1kladnu, z n\u00ed\u017e se rekrutuj\u00ed oni tolik pot\u0159ebn\u00ed z\u00e1kazn\u00edci. Ti, kdo budou utr\u00e1cet a p\u0159in\u00e1\u0161et tak podnikateli tolik pot\u0159ebn\u00e9 zisky.  A co za to? Vlastn\u011b nic moc. Je to toti\u017e s\u00e1zka na jistotu. Zde se, jak bylo zm\u00edn\u011bno neplat\u00ed za pouh\u00e9 um\u00edst\u011bn\u00ed reklamy n\u011bkde na s\u00edti, ale jen za kliknut\u00ed na ni, tedy za projeven\u00ed z\u00e1jmu o to, co se tu nab\u00edz\u00ed. A na tom se d\u00e1 jedin\u011b vyd\u011blat.                                                                                                                                                                                                                                                                                                                                                                                          4.5\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak z\u00edskat z\u00e1kazn\u00edky?","item":"https:\/\/www.duave.cz\/jak-ziskat-zakazniky\/#breadcrumbitem"}]}]